01 / 08
Brand architecture
One brand or a whole family? Structure that makes each brand clear, makes marketing work harder and lets new businesses grow without cannibalising the old.
Positioning & purposeInsightNarrativeTone of voice
SALT CreaTech brand studio
Brand consulting · Advertising · Growth
Seasoning level 100%
← Go on, try making it bland.
We’re a CreaTech brand consulting and advertising studio that builds brands to grow businesses.
- 01Strategy
- 02Creative
- 03Digital
- 04Growth intelligence
The SALT manifesto
No rules
Except the ones that matter.
- 01No borrowed brilliance.
- 02No cookie-cutter thinking.
- 03No settling for the expected.
Think about it01 / 08
None of us follows exactly the same path.
We find our own way, make our own mistakes and figure out what matters to us.
So why should the things we create be any different?
Yet somewhere along the way, playing it safe became the safe bet.
We started following playbooks, borrowing ideas and chasing what worked for someone else.
And in trying to fit in, we forgot what made us different in the first place.
Because what makes you,
You
shouldn’t be what makes you fit in.
And Brands? No different.
Being different isn’t the point.
Making a difference is.
What we do
Creating brands? Don’t! Live ’em first!
Retainer (6 months minimum) · Project · Workshops
02 / 08
Proposition & communication
Blending in is easy. Standing for something takes guts. Sharp positioning, turned into bold communication that gets remembered and wins customers.
One sharp strategyOne connected story
03 / 08
Product & category launch
A new name isn’t a launch. Give people a reason to choose it. From first impressions to repeat purchases: traction and sales.
ProductPricingGo-to-market
04 / 08
Digital strategy
Less chasing clicks. More turning clicks into sales. Less noise. More meaningful connections.
Google & MetaLinkedInPerformance creativeCRO
05 / 08
Creative & content
Ideas with a life beyond the brief: campaigns, films and conversations worth spending time with.
CampaignsFilmSocialCreators
06 / 08
Search & AI discovery
Be useful wherever people look for answers: search engines, answer engines and generative AI.
SEOGEOAEOStructured data
07 / 08
Attribution & growth intelligence
With Attribi: trace customer journeys, reconcile platform claims and feed better signals back into campaigns.
Multi-touchCRMRevenue reporting
08 / 08
Pitch decks & workshops
Pretty slides don’t win pitches. Sharp thinking does. No boring brainstorms: sharp minds, uncomfortable questions, ideas worth acting on.
Investor decksBrand workshops
“Anyone can call themselves an agency. Not everyone has been the client.”
We know what it’s like to own the brief, defend the budget, make the call and answer for the results.
RB×RK
No, not ‘Rajiv Bhatia and Ranbir Kapoor’. We’re the other two Rs.
Brand alpha
Rashinder Bhat
“I’ve built brands from the inside.”
Nikon · British Council · Tolexo · HCL · NSDC
Tech alpha
Rajesh Kumar
“Great ideas deserve great execution.”
Tech · Data · Digital experiences
We met at Zopper in 2015. One had a thing for what makes people tick. The other, for making numbers talk. Between us, very little escaped interrogation.
We weren’t plotting a startup. We were just getting increasingly unimpressed with boring marketing.
Enter SALT
Why the name
Try eating chips without it. Go on. We’ll wait.
“Arre, namak nahi hai!”
11NaSodium
+
17ClChlorine
=
Rashinder’s pav bhaji. Rajesh’s litti chokha. Two different tastes. A missing pinch of salt, an unexpected pause, and a thought: Namak. Bang. SALT.
You don’t need heaps of it. You just need the right amount. A sharper perspective, a deeper understanding of people, a little more of what makes them care. Much like what happens with brands.
Salt it is. No brand stays bland.
Results, not reportsMove around. Make something happen.
No fluff. Real impact.
- 01More customers.
- 02More sales.
- 03Measurable impact.
Your turn
The taste test.
Eight honest statements about your brand. Swipe right if it’s you, left if it isn’t. We’ll tell you how much seasoning you need.
Seasoning needed
0%
01 / 08
“People can’t really tell us apart from our competitors.”
That’s usNot us
02 / 08
“We’ve got several brands or products, and it’s getting messy.”
That’s usNot us
03 / 08
“We’re launching something new soon.”
That’s usNot us
04 / 08
“We get the clicks. The sales? Not so much.”
That’s usNot us
05 / 08
“Our content gets posted, then forgotten.”
That’s usNot us
06 / 08
“When people ask Google or AI, we don’t come up.”
That’s usNot us
07 / 08
“We can’t tell which marketing spend actually works.”
That’s usNot us
08 / 08
“There’s a big pitch or investor meeting coming up.”
That’s usNot usWhat’s at stake? Ask us.
What all does SALT do?
SALT is a marketing consulting and CreaTech firm that helps businesses crack everything from fundamental brand and digital challenges to complex business problems. We don’t just crack the thinking. We roll up our sleeves and bring it to life, from the first big idea to the final execution.
Can we start with one service?
Yes. A positioning project, a campaign, a search audit or an attribution setup can be a starting point. We consider the wider customer journey so the work fits what your business is already doing.
Can SALT work with our in-house team?
Yes. We work alongside your marketing, design, sales and technology teams, and agree responsibilities, approvals and how information moves before work begins.
We’re growing, but we’re still not a brand people remember. Now what?
Growth gets you noticed. A distinctive brand gets you remembered. We find what makes you matter to people and turn it into a clear, compelling reason to choose you.
We’re spending on campaigns, but nothing seems to stick. What are we missing?
More noise doesn’t guarantee more impact. We dig into the audience, the message and the idea to find what’s missing, then build communication that earns attention, sticks in memory and moves people to act.
What happens after we get in touch?
We discuss your business, audience, challenge and existing work. Then we recommend a scope with deliverables, responsibilities and milestones. Pricing and timing are set around that scope.
Brief us.
We’ll add the SALT.
Response time: 2 days. Guaranteed. We may take our time with the thinking. Not with the replying. 😉
Clock ticking? Patience running thin?
Don’t stew on it. Call SALT @ 99588 12423The first chat is FREE. The serious consulting? Paid, though. Phew! :-)